Biography
Somjit Barat
PhD in Marketing, University of North Texas, 2007
MBA in Information Technology, University of Kansas, 1999
MA in Economics, University of Kansas, 1996
MA in Economics, Jadavpur University, India, 1993
Principles of Marketing
Personal Selling
Retailing
Sports Marketing
Global Marketing
Marketing Research
"The Ethics of Outsourcing Drug Trials: A Marketing Perspective", International Review of Research in Emerging Markets and the Global Economy (2019)
“Impact of Indian Movie Industry on The Marketization of India Inc.”, Journal of Marketing Perspectives (2017)
“Importance of Customer Satisfaction in a Community Bank,” International Journal of Innovation in the Digital Economy (2015)
“A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process,” Journal of Educational Issues (2015)
“An Exploratory Investigation into How Socioeconomic Attributes Influence Coupons Redeeming Intentions,” Journal of Retailing and Consumer Services (2013)
Research Interests
Dr. Barat has been involved in research concerning promotions using grocery coupons, business buyers' perception of Internet purchases from B2B and B2C perspectives, students' perceptions about the sales profession and about teachers, service in banking, and effects of outreach activities on the teaching profession. He has also conducted cross-country research on and published in journals with regard to perception of the sales profession.
Publications
A Micro-level Perspective to Fostering IDEAs in the Classroom and Beyond, Journal of Global Scholars of Marketing Science - 2024
Ethics of Outsourcing Drug Trials - December, 2023
A Hands-on Approach to Building DEI Awareness, Journal of Business Leadership - May 25, 2023
The Role of Tourism, real exchange rate, and economic growth in New Zealand: Are there Asymmetric Effects?, Empirical Economic Letters - August, 2023
Collaborator: Hanafiah Harvey
Ethical and Marketing Perspectives on Surrogacy Tourism , Ethics and Bioethics - May 25, 2023
Medical Tourism in India and Thailand: A Conceptual Model, Journal of Business Leadership - April, 2022
Looking at the Future of Medical Tourism in Asia, International Journal of Tourism and Hospitality Management in the Digital Age - June, 2021
Claim to Fame by the Indian Government: Fact or Fiction?, Journal of Social and Political Economic Studies - 2020
Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach, Athens Journal of Business & Economics - December 2, 2020
Ethics of Outsourcing Drug Trials, International Journal of Applied Research on Public Health Management - November 17, 2020
The Dilemma of Outsourcing Drug Trials, Athens Journal of Health and Medical Sciences - June, 2020
The Marketization of Bollywood - August 14, 2019
Impact of Indian Movie Industry on The Marketization of India Inc - December, 2017
Impact of Indian Movie Industry on The Marketization of India Inc, Journal of Marketing Perspective - November 20, 2017
The Entertainment Industry and India, inc., Asian Cinema - October 8, 2017
The Marketization of Bollywood, Quarterly Review of Film and Video - August 18, 2017
Importance of Customer Satisfaction in a Community Bank, International Journal of Innovation in the Digital Economy - August 23, 2016
The Role of Community Banks in the Contemporary Economy, IGI Global - July, 2016
A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process, Journal of Educational Issues - August 5, 2015
Collaborator: Hanafiah Harvey, Co-Author
Customer Experience 3.0, Journal of Consumer Marketing - 2014
Religion in Consumer Society: Brands, Consumers and Markets, Journal of Consumer Marketing - 2014
Improving the Marketing Math Skills of Marketing Undergraduate Students through a Unique Undergraduate Marketing Math Course, Marketing Education Review - 2014
Collaborators: Gopala Ganesh, Author; Qin Sun, Author
An Exploratory Study of Customer Satisfaction in a Community Bank, International Journal of Customer Relationship Marketing and Management - January, 2014
Collaborator: John Spillan, Co-Author
A Credits-Maximization Approach to Faculty Promotion and Tenure - October 30, 2013
A Hermeneutic Approach for Marketing to the Amish - October 29, 2013
Challenges of Online Instruction - September 18, 2013
The Ethics of ‘Outsourcing’ Drug Trials - September 18, 2013
An Exploratory Investigation into How Socioeconomic Attributes Influence Perceptions of Coupons Redeeming Intentions, Journal of Retailing - March, 2013
Collaborators: Clinton Amos, Co-Author; Gary Holmes, Co-Author
Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis, Journal of Marketing Development and Competitiveness - 2012
Collaborator: Lilly Ye, Co-Author
Faculty Promotion and Tenure—Quest for an Optimal Model - May 24, 2012
RFID: Improving the Customer Experience, Journal of Consumer Marketing - 2011
The Sales Professionals’ and Purchase Managers’ Perceptions of B2B e-commerce, Alliance Journal of Business Research
Collaborator: Gopala Ganesh, Author
Business-to-Business: The Salesperson’s Dilemma, American Journal of Economics and Business Administration - September 16, 2011
Collaborator: Gopala Ganesh, Author
A Multi-Country Study Exploring Relationship of Lifestyles to Ethnocentrism, Journal of Transnational Management - April, 2011
Collaborators: Zhixin Kang, Author; John Spillan, Author
Market Segmentation Success-Making it Happen!, Journal of Product and Brand Management - 2010
Collaborator: Lyndon Simkin
A THEORY-OF-PLANNED-BEHAVIOR PERSPECTIVE ON B2C E-COMMERCE, Review of Business Research - October, 2010
Collaborator: Gopala Ganesh, Author
Measuring Student Perceptions of a Course: a Perceived-ease-of-use—Perceived-usefulness Perspective, Journal for the Advancement of Marketing Education - October, 2010
Collaborators: Rajasree Rajamma, Author; Mohammad Zolfagharian, Author; Gopala Ganesh, Author
A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and Guatemala, Marketing Management Journal - December, 2009
Collaborator: John Spillan, Author
A Taxonomy for Strategic Offensive, Doing Business in the Global Economy - 2009
GLOBAL MARKETING MANAGEMENT, Journal of Global Marketing - October, 2009
A new model for competitive warfare and sustained advantage, Strategic Change - January 14, 2009
Grocery Shopping and Coupon Usage Behavior: The Untold Story - 2008
Is There a Difference Between American and Peruvian Students' Perception of The Sales Profession?, Journal of International Marketing and Marketing Research - October, 2008
Collaborator: John Spillan
Education
Ph D, Marketing, University of North Texas
MBA, Business Administration, University of Kansas
MA, Economics, University of Kansas
MA, Economics, Jadavpur University
BA, Economics (Honors), Jadavpur University