Somjit Barat

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Associate Professor, Baccalaureate Business Program
Office Phone
Office Location
Goddard House, 201
Penn State Mont Alto | 1 Campus Drive | Mont Alto, PA 17237
    Biography

    Somjit Barat

    Degrees

    PhD in Marketing, University of North Texas, 2007
    MBA in Information Technology, University of Kansas, 1999
    MA in Economics, University of Kansas, 1996
    MA in Economics, Jadavpur University, India, 1993

    Courses Taught

    • Principles of Marketing
    • Personal Selling
    • Retailing
    • Sports Marketing
    • Global Marketing
    • Marketing Research

    Faculty Scholarly Activities

    1. "The Ethics of Outsourcing Drug Trials: A Marketing Perspective", International Review of Research in Emerging Markets and the Global Economy (2019)
    2. “Impact of Indian Movie Industry on The Marketization of India Inc.”, Journal of Marketing Perspectives (2017)
    3. “Importance of Customer Satisfaction in a Community Bank,” International Journal of Innovation in the Digital Economy (2015)
    4. “A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process,” Journal of Educational Issues (2015)
    5. “An Exploratory Investigation into How Socioeconomic Attributes Influence Coupons Redeeming Intentions,” Journal of Retailing and Consumer Services (2013)
    Research Interests

    Dr. Barat has been involved in research concerning promotions using grocery coupons, business buyers' perception of Internet purchases from B2B and B2C perspectives, students' perceptions about the sales profession and about teachers, service in banking, and effects of outreach activities on the teaching profession. He has also conducted cross-country research on and published in journals with regard to perception of the sales profession.

    Publications

    Impact of Indian Movie Industry on The Marketization of India Inc. - December 7, 2017

    Impact of Indian Movie Industry on The Marketization of India Inc, Journal of Marketing Perspective - November 20, 2017

    The Entertainment Industry and India, inc., Asian Cinema - October (4th Quarter/Autumn) 8, 2017

    The Marketization of Bollywood, Quarterly Review of Film and Video - August 18, 2017

    Importance of Customer Satisfaction in a Community Bank, International Journal of Innovation in the Digital Economy - August 23, 2016

    The Role of Community Banks in the Contemporary Economy - July (3rd Quarter/Summer), 2016

    A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process, Journal of Educational Issues - August 5, 2015

    Customer Experience 3.0, Journal of Consumer Marketing

    An Exploratory Study of Customer Satisfaction in a Community Bank - January (1st Quarter/Winter), 2014

    A Credits-Maximization Approach to Faculty Promotion and Tenure - October (4th Quarter/Autumn) 30, 2013

    A Hermeneutic Approach for Marketing to the Amish - October (4th Quarter/Autumn) 29, 2013

    Challenges of Online Instruction - September 18, 2013

    The Ethics of ‘Outsourcing’ Drug Trials - September 18, 2013

    Faculty Promotion and Tenure—Quest for an Optimal Model - May 24, 2012

    RFID: Improving the Customer Experience, Journal of Consumer Marketing

    Business-to-Business: The Salesperson’s Dilemma, American Journal of Economics and Business Administration - September 16, 2011

    Market Segmentation Success�Making it Happen!, Journal of Product and Brand Management

    A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and Guatemala, Marketing Management Journal - December, 2009

    A Taxonomy for Strategic Offensive, Doing Business in the Global Economy

    GLOBAL MARKETING MANAGEMENT, Journal of Global Marketing - October (4th Quarter/Autumn), 2009

    Towards an Optimal Competitive Strategy, Strategy Change/SC: Briefings in Entrepreneurial Finance - December 31, 2008

    Grocery Shopping and Coupon Usage Behavior: The Untold Story - 2008

    Is There a Difference Between American and Peruvian Students� Perception of The Sales Profession?, Journal of International Marketing and Marketing Research - October (4th Quarter/Autumn), 2008

    Education

    Ph D, Marketing, University of North Texas

    MBA, Business Administration, University of Kansas

    MA, Economics, University of Kansas

    MA, Economics, Jadavpur University

    BA, Economics (Honors), Jadavpur University