Somjit Barat

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Associate Professor, Baccalaureate Business Program
Office Phone
Office Location
Goddard House, 201
Penn State Mont Alto | 1 Campus Drive | Mont Alto, PA 17237
Biography

Somjit Barat

Degrees

PhD in Marketing, University of North Texas, 2007
MBA in Information Technology, University of Kansas, 1999
MA in Economics, University of Kansas, 1996
MA in Economics, Jadavpur University, India, 1993

Courses Taught

  • Principles of Marketing
  • Personal Selling
  • Retailing
  • Sports Marketing
  • Global Marketing
  • Marketing Research

Faculty Scholarly Activities

  1. "The Ethics of Outsourcing Drug Trials: A Marketing Perspective", International Review of Research in Emerging Markets and the Global Economy (2019)
  2. “Impact of Indian Movie Industry on The Marketization of India Inc.”, Journal of Marketing Perspectives (2017)
  3. “Importance of Customer Satisfaction in a Community Bank,” International Journal of Innovation in the Digital Economy (2015)
  4. “A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process,” Journal of Educational Issues (2015)
  5. “An Exploratory Investigation into How Socioeconomic Attributes Influence Coupons Redeeming Intentions,” Journal of Retailing and Consumer Services (2013)
Research Interests

Dr. Barat has been involved in research concerning promotions using grocery coupons, business buyers' perception of Internet purchases from B2B and B2C perspectives, students' perceptions about the sales profession and about teachers, service in banking, and effects of outreach activities on the teaching profession. He has also conducted cross-country research on and published in journals with regard to perception of the sales profession.

Publications

Impact of Indian Movie Industry on The Marketization of India Inc. - December 7, 2017

Impact of Indian Movie Industry on The Marketization of India Inc, Journal of Marketing Perspective - November 20, 2017

The Entertainment Industry and India, inc., Asian Cinema - October (4th Quarter/Autumn) 8, 2017

The Marketization of Bollywood, Quarterly Review of Film and Video - August 18, 2017

Importance of Customer Satisfaction in a Community Bank, International Journal of Innovation in the Digital Economy - August 23, 2016

The Role of Community Banks in the Contemporary Economy - July (3rd Quarter/Summer), 2016

A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process, Journal of Educational Issues - August 5, 2015

Customer Experience 3.0, Journal of Consumer Marketing

An Exploratory Study of Customer Satisfaction in a Community Bank - January (1st Quarter/Winter), 2014

A Credits-Maximization Approach to Faculty Promotion and Tenure - October (4th Quarter/Autumn) 30, 2013

A Hermeneutic Approach for Marketing to the Amish - October (4th Quarter/Autumn) 29, 2013

Challenges of Online Instruction - September 18, 2013

The Ethics of ‘Outsourcing’ Drug Trials - September 18, 2013

Faculty Promotion and Tenure—Quest for an Optimal Model - May 24, 2012

RFID: Improving the Customer Experience, Journal of Consumer Marketing

Business-to-Business: The Salesperson’s Dilemma, American Journal of Economics and Business Administration - September 16, 2011

Market Segmentation Success�Making it Happen!, Journal of Product and Brand Management

A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and Guatemala, Marketing Management Journal - December, 2009

A Taxonomy for Strategic Offensive, Doing Business in the Global Economy

GLOBAL MARKETING MANAGEMENT, Journal of Global Marketing - October (4th Quarter/Autumn), 2009

Towards an Optimal Competitive Strategy, Strategy Change/SC: Briefings in Entrepreneurial Finance - December 31, 2008

Grocery Shopping and Coupon Usage Behavior: The Untold Story - 2008

Is There a Difference Between American and Peruvian Students� Perception of The Sales Profession?, Journal of International Marketing and Marketing Research - October (4th Quarter/Autumn), 2008

Education

Ph D, Marketing, University of North Texas

MBA, Business Administration, University of Kansas

MA, Economics, University of Kansas

MA, Economics, Jadavpur University

BA, Economics (Honors), Jadavpur University